Scaling a referral program into a growth platform

Writing this one up properly. Full breakdown coming soon, in the meantime:

Referral was a low-volume, set-and-forget program generating about $28K a month in referred funding. I rebuilt it with a Vendor as an actual acquisition channel: new offer architecture, expanded promotion surfaces across email, mobile app placements, and onsite, and integrated the referral ask into the onboarding and funded-account journeys instead of running it as a standalone campaign. Monthly referred funding grew 35x, from $28K to roughly $1M.