Projects

meryl ilin

Marketing strategist who brings together data, design, and story to build programs that scale, from go-to-market launches to lifecycle systems that compound.

My latest work

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Building the GTM engine for a new deposit product

Axos Checking

2026

Building the GTM engine for a new deposit product

Scaling a referral program into a growth platform

Refer a Friend

2025

Scaling a referral program into a growth platform

Building a lifecycle journey that closes the funding gap

Axos ONE

2026

Building a lifecycle journey that closes the funding gap

Some fun side quests

Some fun side quests

meryl ilin

Meryl Ilin

Meryl Ilin

Meryl Ilin