Projects

meryl ilin

Marketing strategist who brings together data, design, and story to build programs that scale, from go-to-market launches to lifecycle systems that compound.

My latest work

My latest work

Let's chat

Let's chat

Let's chat

Axos Checking GTM

Building the GTM engine for a new deposit product

Axos Checking

2026

Axos Checking GTM

Building the GTM engine for a new deposit product

Scaling a referral program into a growth platform

Refer a Friend

2025

Scaling a referral program into a growth platform

Building a lifecycle journey that closes the funding gap

Axos ONE

2026

Building a lifecycle journey that closes the funding gap

Some fun side quests

Some fun side quests